A few months ago, I participated in the Lays Do Us a Flavor contest where people submit new flavors for Lays potato chips (if you live in the UK, you probably know them best as Walkers) and was excited that I might come up with that one flavor that could net me $50,000 (runner-up prize) or $1,000,000 (grand prize).
Sadly, this just didn’t happen for me (even though my mother thought I submitted Wasabi Ginger. I didn’t, though that does seem like something I would devise). While I am upset that people will never know such potato chip flavors as General Tso’s Chicken (I really thought this would be a winner. Next time, I’ll go with Chow Mein Fun, since my sister is crazy for that), Bruschetta, Caprese Salad, Avocado and Cream (this one was a joke), Figs ‘n Feta, Gyro, Pepperoni Philly Cheesesteak, and Salted Chocolate Caramel, I do applaud this year’s entries for being likelier candidates to win than last year’s Cheesy Garlic Bread, which I thought was unimaginative. The fact that it won was what drove me to enter this year’s contest. Besides, I was rooting for Chicken and Waffles (or, at the very least, Sriracha, even though the sriracha fad was starting to fade).
This year’s finalist can be found on the main website: https://www.dousaflavor.com/#!/. The cappucino-flavored one seems like it will be this year’s Chicken and Waffles, as it’s a bizarre choice that everyone will predict is the winner, but will only get runner-up. So far, my favorite one is the Mango Salsa (another flavor I should have come up with, as I made mango salsa in Chef Luis’ Garde Manger class and that goes great with chips — mostly tortilla, but potato works just as well), but if I had to predict a winner, it would probably be Bacon Mac and Cheese, as that has a very Middle American appeal to it and caters to the bacon obsession that seems to be everywhere these days (mostly online).
So what can be said about all of this? Nothing much. There’s no recipe to learn, no interesting food history bits. Not today (maybe tomorrow). I just want to congratulate the people who were picked and hope they win the million.
Thanks, and happy eating.
UPDATE: The winner of the Lays Do Us A Flavor contest for this year is the woman (a nurse from New Jersey) who came up with Wasabi Ginger. I am surprised that that was such a hit with people. Bacon Mac and Cheese seemed a sure thing, the cappucino one was too gimmicky and didn’t taste good, and mango salsa was good, but I can see that being a “Limited Time Only” special flavor (which it kind of was). And, in the words of Colin Jost from Saturday Night Live, “[Wasabi Ginger] sounds less like a potato chip flavor, and more like something Joe Biden would accidentally call the Chinese ambassador.”