That’s The Way the Potato Chip Crumbles

A few months ago, I participated in the Lays Do Us a Flavor contest where people submit new flavors for Lays potato chips (if you live in the UK, you probably know them best as Walkers) and was excited that I might come up with that one flavor that could net me $50,000 (runner-up prize) or $1,000,000 (grand prize).

Sadly, this just didn’t happen for me (even though my mother thought I submitted Wasabi Ginger. I didn’t, though that does seem like something I would devise). While I am upset that people will never know such potato chip flavors as General Tso’s Chicken (I really thought this would be a winner. Next time, I’ll go with Chow Mein Fun, since my sister is crazy for that), Bruschetta, Caprese Salad, Avocado and Cream (this one was a joke), Figs ‘n Feta, Gyro, Pepperoni Philly Cheesesteak, and Salted Chocolate Caramel, I do applaud this year’s entries for being likelier candidates to win than last year’s Cheesy Garlic Bread, which I thought was unimaginative. The fact that it won was what drove me to enter this year’s contest. Besides, I was rooting for Chicken and Waffles (or, at the very least, Sriracha, even though the sriracha fad was starting to fade).

This year’s finalist can be found on the main website: https://www.dousaflavor.com/#!/. The cappucino-flavored one seems like it will be this year’s Chicken and Waffles, as it’s a bizarre choice that everyone will predict is the winner, but will only get runner-up. So far, my favorite one is the Mango Salsa (another flavor I should have come up with, as I made mango salsa in Chef Luis’ Garde Manger class and that goes great with chips — mostly tortilla, but potato works just as well), but if I had to predict a winner, it would probably be Bacon Mac and Cheese, as that has a very Middle American appeal to it and caters to the bacon obsession that seems to be everywhere these days (mostly online).

So what can be said about all of this? Nothing much. There’s no recipe to learn, no interesting food history bits. Not today (maybe tomorrow). I just want to congratulate the people who were picked and hope they win the million.

Thanks, and happy eating.

UPDATE: The winner of the Lays Do Us A Flavor contest for this year is the woman (a nurse from New Jersey) who came up with Wasabi Ginger. I am surprised that that was such a hit with people. Bacon Mac and Cheese seemed a sure thing, the cappucino one was too gimmicky and didn’t taste good, and mango salsa was good, but I can see that being a “Limited Time Only” special flavor (which it kind of was). And, in the words of Colin Jost from Saturday Night Live, “[Wasabi Ginger] sounds less like a potato chip flavor, and more like something Joe Biden would accidentally call the Chinese ambassador.”

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First World Food Problems: Smooth Like Velveeta (or Process Cheesed Off)

As I was searching the Internet for future food topics on this blog, I came across a story that just screams, “First World problems” (or, if you want to get technical “#firstworldproblems”). Apparently, Kraft Foods announced that, because of high demand (especially around this time, where people are making cheesy, fattening snacks for the BCS [college football] and the Super Bowl), Velveeta may be in short supply. As per usual with a lot of news stories in this day and age, it’s been blown out of porportion. How blown out? It’s been dubbed “The Cheesepocalypse” on Twitter (which I use to get fans for this site, whether or not they actually know me). Don’t believe me. Check it out here:

http://www.cnbc.com/id/101316810

Now what does this mean to me? Absolutely nothing. I don’t like processed cheese at all. There was a time when I did, but that was because the lunchladies at school only had processed American cheese for their burgers, and I nor my mother thought to bring in provolone or mozzarella or write a note to the school, saying I’m allergic to American cheese. Hey, if they can do it for kids who have allergies to peanuts, soy, wheat, fish, walnuts, pecans, shellfish, eggs, and some of the less common foods a person can be allergic to, like strawberries, bananas, pineapples, chocolate — yes, chocolate allergies are a thing and I feel bad for people who will never know the simple joy of a Godiva truffle on Valentine’s Day (or Singles Appreciation Day, if you’re lonely and/or bitter), chocolate coins on Christmas or Hanukkah, Reese’s egg-shaped cups on Easter, or a Halloween jack-o’-lantern bag filled to bursting with the best Hershey’s has to offer — any artificial dyes or preservatives, or, in the case of one girl I knew at my basic Job Corps center in Kentucky, anything that wasn’t steamed chicken, buttered noodles, and steamed vegetables (I’m not kidding. Her food allergies were so bad that that was all she could eat), then my mother could do it for me. But that’s the past.

So why am I reporting on this? Two reasons: one, I find it a bit melodramatic that they’re treating this like it’s going to be an impending famine. This has NOTHING on Ireland’s potato famine between 1845 and 1852. That famine meant tremendous human suffering (the actual death toll isn’t clear, but it’s safe to say that around a million bit the big one due to disease and not, as you would believe, starvation), forever shaped  the cultural and political landscape of Ireland and the United Kingdom, gave considerable impetus to the shift from Irish (Gaelic) to English as the language of the majority since the potato famine affected poor Irish districts and led to the formation of the Gaelic League which works to promote Ireland’s mother tongue, added fuel to the fire of tension between the Irish and the British, and drove many Irish people to emigrate to other countries (most of them did end up in the United States. And if you think Mexicans are treated unfairly because of their emigrating to the United States, look up how the Irish were treated. And, yes, it does explain why, in old cartoons, police officers had red hair and/or Irish accents), and two: it gives me an opportunity to dispense options for those who just can’t live without their processed cheese.

I’ll never understand how eat something that’s made of milk, water, milkfat, whey, milk protein concentrate, whey protein concentrate, sodium phosphate; contains less than 2% of: salt, calcium phosphate, lactic acid, sorbic acid as a preservative, sodium alginate, sodium citrate, enzymes, apocarotenal (color), annatto (color), and cheese culture (which, to me, is more of a relic from my junior year chemistry class rather than food), but “Take Back the Kitchen” isn’t about judging you on the foods you eat; it’s about offering healthier options.

“Healthier options for Velveeta?” you scoff, “That’s just a myth, like The Tooth Fairy or a balanced budget.”

“Well,” I retort, “it’s true. You can make Velveeta by hand and it will taste better and be slightly better for you, as my idol,  American Test Kitchen, will show you with this recipe.”

Homemade Velveeta

1 tablespoon water
1½ teaspoons powdered gelatin
12 ounces Colby cheese, shredded
12 ounces Swiss cheese, shredded
12 ounces Cheddar cheese, shredded
1 tablespoon whole milk powder (now, this ingredient is going to be a pain in the butt to find in typical grocery stores. Try a gourmet kitchen store that specializes in rare and bizarre ingredients, or look online)
1 teaspoon salt
⅛ teaspoon cream of tartar
½ cup plus 2 tablespoons whole milk

1. Line 5-by 4-inch disposable aluminum loaf pan with plastic wrap, allowing excess to hang over sides.

2. Place water in small bowl, sprinkle gelatin over top, and let mixture sit for 5 minutes. Pulse cheese, milk powder, salt, and cream of tartar in food processor until combined, about 3 pulses.

3. Meanwhile, bring milk to boil in small saucepan. Off heat, stir in softened gelatin until dissolved, and transfer mixture to 1-cup liquid measuring cup. With processor running, slowly add hot milk mixture to cheese mixture until smooth, about 1 minute, scraping down bowl as needed.

4. Immediately transfer cheese mixture to prepared pan, pressing to compact. Wrap tightly and chill at least 3 hours, or overnight.

If you want something more homemade, you can just cut cubes of Colby, Cheddar, and Swiss (now, why these three? Because that’s what the ingredients allegedly are of the actual product, according to a 1980s commercial jingle. I’m too young to remember that, since I was born in 1985 and came of age in the 1990s and the 2000s), add some Gruyère, some flour (or cornstarch if you’re going gluten-free), garlic clove, white wine, cherry brandy (called “kirsch” in Swiss German) [or omit both if you don’t want alcohol], lemon juice, nutmeg, and dry mustard in a fondue pot (or, more realistically, a four quart pot that could pass for a fondue pot if it’s fancy enough), cook until melted and creamy (being super careful not to let it boil. Boiling it will cause a mess and burn it), serve with French bread, raw vegetables, ham cubes, and some fruits that taste great with cheese (the mild, autumn fruits, like apples and pears. Apple slices with melted cheddar and ham makes a great sandwich, especially if the apple is anything but a Red Delicious, as Red Deliciouses are better off being eaten raw out of hand, turned into apple juice, used in reenactments of the Adam and Eve story [even though the Bible doesn’t specifically mention that an apple is “the forbidden fruit” from the Tree of Knowledge], or given to teachers in a transparent attempt to ingratiate yourself to them. When cooked, they taste too mushy), et voilà! You have a classy take on melted queso. A little heavy cream and roux turns it into a cheese sauce that can be served over steamed broccoli or loaded nachos or baked potatoes (which can also be served loaded).

It’s always a concern when your favorite food is in short supply or is about to be discontinued or affected in some way, but in an age where you can find alternate ways and substitutes for it, these doom and gloom stories about it shouldn’t impact this many people (unless it’s especially dire, like with water and certain fruits and vegetables).

Thank you, and happy eating!